Update your website with relevant content and share
Increase your marketing footprint by regularly publishing quality content including photos, testimonials, product / service info and videos on your website. Share these posts in all your social media channels (make sure to link back to your website). Use a quality image and a “call to action” to increase click-through rates.
Create and maintain your social media marketing profiles
Make sure to list your company on all the relevant social media platforms. Update these profiles regularly with content posts from your website. View visitor statistics to fine tune advertising campaigns.
Use Facebook advertising
Facebook advertising works. A few years ago everybody received everything that you posted. Now, if you want results for business advertising you need to pay. Use Facebook Advertiser Manger to set up campaigns. Easily create targeted campaigns and get detailed feedback on the effectiveness. Use Boost Post to boost selected posts. Make sure these posts link back to your website.
Use Google Adwords
Visit your competitor’s websites and view their keywords. Click here to use Google Adwords Keyword Planner. Create multiple campaigns using the most important keywords for each of your target market segments.
Send out an email Newsletter
Use Mailchimp.com to easily import your mailing list and to send professional looking e-mail campaigns within minutes. Make sure to link back to your website. Mailchimp provides comprehensive tutorials and videos to help you get started. Your Mailchimp sign-up forms enabling site visitors to sign-up for your newsletter on your website is easily implemented on your website via plugins keeping your mailing list up to date.
Add quality mutually beneficial links to your website
Improve your search engine ranking with quality links to and from selected websites.
Article Author: Rudi Schlieben (click for more info) B.Com, B.Com (Hons), M.Com (Marketing Management) U.P.
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