Ideas to improve the functionality, interactivity & marketing of your website

Ideas to improve the functionality, interactivity & marketing of your website

A few important ideas to improve the functionality, interactivity and marketing of your website:

  • Add a FAQ (Frequently Asked Questions) system to your website. This is a very effective way to add value to your website content, reduce support queries, increase your marketing footprint and to increase sales.
  • Add a Projects section featuring your latest work / projects / portfolio and share via your Social Media Marketing Network.
  • Add a Video gallery to your website using YouTube’s technology. Video is the future of marketing website visitors love video’s.
  • Add Testimonials to your website. It works very well as a selling tool, click for Equadoor testimonials.
  • E-mail Marketing use Mailchimp.com to manage your e-mail marketing. It’s easy to use and very effective and can be integrated with your website.
  • Custom “Get a Quote” form to e-mail. Make it easy for people to request a quote.
  • Add a News feed / Blog and publish quality content on your website.
  • Create and maintain relevant Social Media Profiles profiles including at least, Facebook, Google Plus and Linkedin.
  • Use Quality Backlinks (links one website gets from another website). Backlinks make a huge impact on a website’s prominence in search engine results. We offer a number of our own business directories for back linking and marketing purposes.
  • Add an eShop and start selling! With the latest technology I can offer very cost effective fully functional ecommerce shopping systems. It is TIME to open your online shop now!

Please contact me to implement any of the ideas on your existing or a new website.

How to increase the number of visitors to your website

How to increase the number of visitors to your website

Update your website with relevant content and share

Increase your marketing footprint by regularly publishing quality content including photos, testimonials, product / service info and videos on your website. Share these posts in all your social media channels (make sure to link back to your website). Use a quality image and a “call to action” to increase click-through rates.

Create and maintain your social media marketing profiles

Make sure to list your company on all the relevant social media platforms. Update these profiles regularly with content posts from your website. View visitor statistics to fine tune advertising campaigns.

Use Facebook advertising

Facebook advertising works. A few years ago everybody received everything that you posted. Now, if you want results for business advertising you need to pay. Use Facebook Advertiser Manger to set up campaigns. Easily create targeted campaigns and get detailed feedback on the effectiveness. Use Boost Post to boost selected posts. Make sure these posts link back to your website.

Use Google Adwords

Visit your competitor’s websites and view their keywords.  Click here to use Google Adwords Keyword Planner. Create multiple campaigns using the most important keywords for each of your target market segments.

Send out an email Newsletter

Use Mailchimp.com to easily import your mailing list and to send professional looking e-mail campaigns within minutes. Make sure to link back to your website. Mailchimp provides comprehensive tutorials and videos to help you get started. Your Mailchimp sign-up forms enabling site visitors to sign-up for your newsletter on your website is easily implemented on your website via plugins keeping your mailing list up to date.

Add quality mutually beneficial links to your website

Improve your search engine ranking with quality links to and from selected websites.

Article Author: Rudi Schlieben (click for more info) B.Com, B.Com (Hons), M.Com (Marketing Management) U.P.

Mobile: +27 82 923 1878 | Fax: +27 86 687 0932

E-mail: rudi@equadoor.co.za

Professional Profile on Linkedin: https://za.linkedin.com/in/rudischlieben

Contact us today for a custom quote

Business Website Special – Custom designed business website R 9000!

Business Website Special – Custom designed business website R 9000!

 
 

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Getuigskrif van Derek Crots – SS Management Solutions & Silent Wolf

Getuigskrif van Derek Crots – SS Management Solutions & Silent Wolf

Getuigskrif van Derek Crots – SS Management Solutions & Silent Wolf

Rudi julle is die beste. Van die Web site ontwikkeling reg deur die proses om ons bekend te maak aan die publiek. Dankie ook vir jou advies wat altyd so kosbaar is en die ekstra myl wat jy vir ons stap.

Derek Crots

Owner, SS Management Solutions

Effective Video marketing has finally arrived in South Africa!

Effective Video marketing has finally arrived in South Africa!

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