Tourism & Social Media Marketing Workshop 24 March 2015 Bush Lovers Lodge 8:30

The Modimolle Tourism Association invites you to a practical hands-on workshop focused on Tourism & Social Media Marketing on Tuesday 24 March at Bush Lovers Lodge.

Ideal for Business Owners and executives responsible for Marketing. This workshop will provide an overview of the trends towards the use of social media for getting your message across to customers and potential customers, for brand recognition, customer contact and lead generation. We will walk through the main elements of a Social Media strategy and discuss in an open format amongst the workshop participants, before concluding with action planning for you to take away into your business.

Cost: R 1,200 per person, includes Tea/Coffee/Lunch

Each delegate will receive:

Advertising gift vouchers worth R 6,000+
A Goody Bag with promotional stuff and gifts
This is the perfect networking opportunity; delegates will be able to add their business cards and marketing material to the Goody Bag for other delegates.
Course Notes, Articles & Free Software

Each delegate will also be entered into a lucky draw to win a Prize (Weekend for 2)

Existing Modimolle Tourism Association clients can exhibit Free of charge at Bush Lovers Lodge during the workshop. Other exhibitors/delegates R 2,000 per exhibit.

The workshop will be practical and hands-on, delegates are welcome to bring laptops for the practical session.

Course Content:

The Evolution of Social Media Marketing
Tourism & Social Media Marketing
Popular Social Networking Tools – which ones to use
Blogging
Website Design
SEO (Search Engine Optimization)
Other Social Media Tools
How to create and implement your Social Media Marketing Strategy
- #1: Identify Business Goals
- #2: Set Marketing Objectives
- #3: Identify Ideal Customers
- #4: Research Competition
- #5: Choose Channels and Tactics
- #6: Create a Content Strategy
- #8: Assign Roles