Equadoor Web Design and Marketing Services CC was established in 1997 by Rudi Schlieben.

Our Vision

is to open doors of business opportunity for everybody

Our Mission

Creating premier e-business solutions through the innovative application of communication, information and marketing technology.

What differentiates us the most is our business approach and philosophy, which manifests itself in excellent client service and satisfaction. Key points that make us unique: 

  • We believe in forming long-term partnerships with our clients.
  • We find out what our clients want, on an individual basis, and then develop a process to deliver against their requirements.
  • Our goal is to understand client’s needs, and then meet or exceed them (to Surprise and Delight).
  • We focus on quality as a strategy and as a way of doing business.
  • We are leaders in technology.


“I was watching the High Tech TV program “Beyond 2000” one Sunday afternoon. A software program was featured that enabled you to design your own web site. The Monday morning I convinced my manager Tonie Drotsky, the head of the Department of Marketing of the then Technikon Pretoria, now Tshwane University of Technology, to purchase the software for me, in return I would design a web site for our Department. I was already including an Internet Marketing Module for my final year Marketing Students in their course and the software allowed me to apply Internet Marketing by creating and marketing web sites on the Internet.

I started creating web sites for my students, teaching them the basics of Internet Marketing on the real world wide web in a practical way! I enjoyed the creative and programming aspects of web design to such an extend that I realised that I have found my niche, and Equadoor was born. I also lectured the subject “Personal Selling” and enjoyed and applied what I taught very effectively! I made rapid progress and signed up a number of well known brand names in South Africa, in the early years, including Timber City, Barloworld Equipment, Pieter Cilliers’s Kwêla and Kunskafee, Solidarity Trade Union, The Cross Border Road Transport Agency, APBCO Insurance Brokers, to name a few. At the same time the Equadoor Team grew and added their energy to the Success of Equadoor. We had a number of offers from bigger companies to incorporate our small but dynamic team.

a Few years ago I scaled down the company and relocated to a farm in the Waterberg. Thanks to the latest Internet  technology I am able to provide the same quality design and an expanded service range to existing and new clients.