Ideas to improve the functionality, interactivity & marketing of your website

Ideas to improve the functionality, interactivity & marketing of your website

A few important ideas to improve the functionality, interactivity and marketing of your website:

  • Add a FAQ (Frequently Asked Questions) system to your website. This is a very effective way to add value to your website content, reduce support queries, increase your marketing footprint and to increase sales.
  • Add a Projects section featuring your latest work / projects / portfolio and share via your Social Media Marketing Network.
  • Add a Video gallery to your website using YouTube’s technology. Video is the future of marketing website visitors love video’s.
  • Add Testimonials to your website. It works very well as a selling tool, click for Equadoor testimonials.
  • E-mail Marketing use Mailchimp.com to manage your e-mail marketing. It’s easy to use and very effective and can be integrated with your website.
  • Custom “Get a Quote” form to e-mail. Make it easy for people to request a quote.
  • Add a News feed / Blog and publish quality content on your website.
  • Create and maintain relevant Social Media Profiles profiles including at least, Facebook, Google Plus and Linkedin.
  • Use Quality Backlinks (links one website gets from another website). Backlinks make a huge impact on a website’s prominence in search engine results. We offer a number of our own business directories for back linking and marketing purposes.
  • Add an eShop and start selling! With the latest technology I can offer very cost effective fully functional ecommerce shopping systems. It is TIME to open your online shop now!

Please contact me to implement any of the ideas on your existing or a new website.

How to increase the number of visitors to your website

How to increase the number of visitors to your website

Update your website with relevant content and share

Increase your marketing footprint by regularly publishing quality content including photos, testimonials, product / service info and videos on your website. Share these posts in all your social media channels (make sure to link back to your website). Use a quality image and a “call to action” to increase click-through rates.

Create and maintain your social media marketing profiles

Make sure to list your company on all the relevant social media platforms. Update these profiles regularly with content posts from your website. View visitor statistics to fine tune advertising campaigns.

Use Facebook advertising

Facebook advertising works. A few years ago everybody received everything that you posted. Now, if you want results for business advertising you need to pay. Use Facebook Advertiser Manger to set up campaigns. Easily create targeted campaigns and get detailed feedback on the effectiveness. Use Boost Post to boost selected posts. Make sure these posts link back to your website.

Use Google Adwords

Visit your competitor’s websites and view their keywords.  Click here to use Google Adwords Keyword Planner. Create multiple campaigns using the most important keywords for each of your target market segments.

Send out an email Newsletter

Use Mailchimp.com to easily import your mailing list and to send professional looking e-mail campaigns within minutes. Make sure to link back to your website. Mailchimp provides comprehensive tutorials and videos to help you get started. Your Mailchimp sign-up forms enabling site visitors to sign-up for your newsletter on your website is easily implemented on your website via plugins keeping your mailing list up to date.

Add quality mutually beneficial links to your website

Improve your search engine ranking with quality links to and from selected websites.

Rudi Schlieben (click for more info) B.Com, B.Com (Hons), M.Com (Marketing Management) U.P.

Mobile: +27 82 923 1878 | Fax: +27 86 687 0932

E-mail: rudi@equadoor.co.za

Professional Profile on Linkedin: https://za.linkedin.com/in/rudischlieben

Contact us today for a custom quote

Happy with your online Marketing?

Happy with your online Marketing?

Equadoor will translate your specific marketing and communications objectives into effective interactive business solutions. We enable our clients to meet their goals on time, on budget and with the creative excellence that is our trademark.

Equadoor Web Design & Marketing Services is committed to provide e-business solutions and implementation through innovative application of marketing and information technology to clients in the business-to-business and business-to-consumer arenas alike.

The company brings together a combination of skills in Information and Marketing Technology to launch its customers’ business plans into the realm of e-commerce and has, since 1997, based its success on the formation of long-term relationships with clients and a deep understanding of their needs.

Click to get a quote now

Equadoor Social Media Marketing Services & Platforms

Equadoor Social Media Marketing Services & Platforms

Every business needs to take a strategic approach to incorporating social media into their PR and marketing plans. Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social media marketing, but most don’t know what’s next.

Sign up for Equadoor’s Social Media Marketing Service to utilize our social media marketing channels, platforms and knowledge base.

Other Important Info:

  • Google.com indexes our websites regularly, thus your listings will also be available within about a week of listing on Google.
  • Create and upload banner adverts and classified adverts on our marketing network.
  • Custom Meta Tags per listing enabling SEO (Search Engine Optimisation).
  • Advertising campaign statistics, number of views / impressions, number of clicks, number of click outs to your website if applicable.
  • Once you have activated your banner adverts your adverts will automatically display on a number of relevant websites in our marketing channels.

Current Active Equadoor Business Directories & Some Marketing Channels:

SA24.biz South African Mobile Business Directory

pretoria24-logo

Waterberg24.co.za Business Directory

Modimolle24.co.za Community Portal & Info Pages

Events 24

Since online marketing is more than just web, mobile, and search, here are

13 Social Media Stats You Need to Know: Reviews Influence Purchase Decisions

  • 90% of consumers say positive online reviews influenced buying decisions
  • 86% said buying decisions were influenced by negative online reviews

Dimensional Research “Customer Service and Business Results: A Survey of Customer Service from Mid-Size Companies” April 2013 Social Media Drives Increased Sharing of Customer Service Experiences

  • 45% share bad customer service experiences via social media
  • 30% share good customer service experiences
  • 58% are more likely to share their customer services experience stories now than they were five years ago

Dimensional Research “Customer Service and Business Results: A Survey of Customer Service from Mid-Size Companies” April 2013 How SMBs Feel About Social Media According to an October 2012 marketing survey by Vertical Response, small business owners definitely think they need to be on social media and are pouring more time and money into it:

  • 2/3 use Facebook; ½ use Twitter
  • Nearly half spend over 6 hours a week at it
  • 1/4 spend 6 to 10 hours
  • Many are buckling under the added social media marketing workload:
  • 1/3 said they’d like to spend less time on it and say finding good content to share was the biggest time commitment
  • Nearly four times the number of small businesses are increasing their social media budget versus those that are decreasing.

How Consumers Feel About Social Media

  • 69 percent of consumers are more likely to use a local business if it has information available on a social media site (2010 Local Search Usage Study)
  • 81% of consumers who use social media expect businesses to respond on social sites (Local Search Usage Study: Bridging The Caps, From Search to Sales, comScore and TMP Directional Marketing)

What’s the ROI of Social Media?

  • Companies with the highest levels of social activity grew their sales on average of 18% per year
  • Companies with the least amount of social activity saw their sales decline 6% per year.

Source: https://www.sitepoint.com - Wet Paint/Altimer Group Study, 2009.

Let us engineer and implement your Social Media Marketing Strategy today!

12 Excellent reasons why your company needs a Social Media Marketing Strategy

12 Excellent reasons why your company needs a Social Media Marketing Strategy

 

  • Brand Recognition: social media profiles enhance the business / brand image
  • Improved brand loyalty and top of mind awareness
  • Your Customers and potential Customers are using Social Media
  • Your competitors are using Social Media
  • Richer Customer Experiences & Enhanced Customer Service
  • More Opportunities to Convert
  • Higher conversion rates
  • Higher Brand Authority & Trust in the Business
  • Decreased Marketing Costs: Social Media is cost-effective
  • Better Search Engine Rankings and larger Marketing Footprint
  • Improved Customer Insights
  • Social media drives traffic to your website

Learn how to create and implement a Social Media Marketing Strategy. Join me for an Internet & Social Media Marketing practical workshop in Modimolle,

Our Process

The right methodology is vital to realizing your objectives. Whether it’s a plan for bringing your entire organization online or the development of a world class e-commerce site, we start with a proven processes to maximize the talents of our staff and adapt them to effectively interface with the way your company works.

We don’t use a single methodology. Instead, we have proven methodologies that we adapt to each particular assignment to take into account both the nature of the assignment, your clients or customers and the way you work as a company.

We proceed with each project, using the appropriate methodology to deliver each project on time, on budget, and on target. Our designers work hand-in-hand with the development team and the client as crucial decisions are made regarding the site structure, navigation, brand consistency and aesthetics. The Equadoor design team designs sophisticated sites that effortlessly and seamlessly lead the end-user through the interactive experience.

Information Design
Before we begin developing a Web site, our designers carefully examine and architect the navigation of the site and the relationship of the content components.

Interaction Design
Interaction design begins to examine the relationship between the end-user and the site interface. As we develop the interface, we examine ways that we can promote the client’s unique brand or business essence, engage the user and clearly elucidate the content of the site.

Graphic Design
In this graphic / visual design phase, the project takes on form, color and texture. It is in this phase that the project acquires a look and feel, a definitive personality.

Design Technologies

We continually work to incorporate new technologies into our sites in an appropriate and meaningful way. When we propose the incorporation of an emerging technology, we weigh the potential benefits such as increased interactivity and brand experience with the realities of limited bandwidth.