Business Directories, News, Social Responsibility
The Mokopane.info Business Directory is a joint venture with Maximum Marketing of Mokopane.
To advertise contact:
015 491 8028 / 082 693 9741
106 Suite B Thabo Mbeki Dr
Mokopane
Email: maximummarketing@mweb.co.za
Blog, News, Social Media Marketing, Social Responsibility, Training, Workshops
The Modimolle Tourism Association invites you to a practical hands-on workshop focused on Tourism & Social Media Marketing on Tuesday 24 March at Bush Lovers Lodge.
Ideal for Business Owners and executives responsible for Marketing. This workshop will provide an overview of the trends towards the use of social media for getting your message across to customers and potential customers, for brand recognition, customer contact and lead generation. We will walk through the main elements of a Social Media strategy and discuss in an open format amongst the workshop participants, before concluding with action planning for you to take away into your business.
Cost: R 1,200 per person, includes Tea/Coffee/Lunch
Each delegate will receive:
- Advertising gift vouchers worth R 6,000+
- A Goody Bag with promotional stuff and gifts
- This is the perfect networking opportunity; delegates will be able to add their business cards and marketing material to the Goody Bag for other delegates.
- Course Notes, Articles & Free Software
Each delegate will also be entered into a lucky draw to win a Prize (Weekend for 2)
Existing Modimolle Tourism Association clients can exhibit Free of charge at Bush Lovers Lodge during the workshop. Other exhibitors/delegates R 2,000 per exhibit.
The workshop will be practical and hands-on, delegates are welcome to bring laptops for the practical session.

Course Content:
- The Evolution of Social Media Marketing
- Tourism & Social Media Marketing
- Popular Social Networking Tools – which ones to use
- Blogging
- Website Design
- SEO (Search Engine Optimization)
- Other Social Media Tools
- How to create and implement your Social Media Marketing Strategy
- #1: Identify Business Goals
- #2: Set Marketing Objectives
- #3: Identify Ideal Customers
- #4: Research Competition
- #5: Choose Channels and Tactics
- #6: Create a Content Strategy
- #8: Assign Roles
About the Presenter: Rudi Schlieben
Website: Equadoor Web Design & Marketing Services: https://www.equadoor.co.za
Professional Profile on Linkedin: https://za.linkedin.com/in/rudischlieben

Program:
8:00 – 8:30 Registration, Tea & Coffee
8:30 Welcome & Introduction: Louise Potgieter – Chairperson Modimolle Tourism Association
8:45 Presentation: Rudi Schlieben
10:00 Tea / Coffee break
10:15 Practical Session: Rudi Schlieben
12:30 Lunch & Networking
Click to download the registration form to book your seat now!
Click to download the Brochure
To Book your seat now, contact Sonette:
Mobile: +27 71 179 8942 |Fax: 086 656 0504
E-mail: sonette@modimolle.info
Office: Nylstene Business Park, 8 Nelson Mandela Road. Modimolle.

News, Services
Every business needs to take a strategic approach to incorporating social media into their PR and marketing plans.
Social media marketing and the businesses that utilize it have become more sophisticated. More small businesses are beginning to understand how to best leverage online tools to build a community and recognize that engagement and interaction are the foundations of social media marketing, but most don’t know what’s next.
A great opportunity exists to start your own Social Media Marketing Business that manages small business’s social media programs for them or to add our marketing channels to your on line strategy.
Sign up for Equadoor’s Social Media Marketing Service to utilize our social media marketing channels, platforms and knowledge base.
What do you get:
- Your own account per relevant portal allowing you to list an unlimited number of clients, products, photo’s, documents, and classified adverts.
- Your own listing marketing your service via our marketing channels and platforms.
To get Started:
- Register and complete our online form to help us determine which channels would be best suited.
- Once you are approved you can start by listing your new business and then continue by adding listings and campaigns for your clients.
- We will setup your accounts and send you your login details and instructions to get you started.
Other Important Info:
- Google.com indexes our websites regularly, thus your listings will also be available within about a week of listing on Google.
- Create and upload banner adverts for your clients.
- Custom Meta Tags per listing enabling SEO.
- Advertising campaign statistics, number of views / impressions, number of clicks, number of click outs to your website if applicable.
- Once you have activated your banner adverts your adverts will automatically display on a number of relevant websites in our marketing channels.
Current Active Equadoor Business Directories & Marketing Channels:
SA24.biz South African Mobile Business Directory:

Waterberg24.co.za Business Directory:

Modimolle24.co.za Community Portal & Info Pages

Soutpansberg24.co.za Business Directory:






Cost:
R 150 per month + R 50 per month per client listing on any relevant portal (normal minimum price from R 100 per month for a basic listing).
You charge your clients a monthly fee that you determine.
Application:
Optional Extras:
Your own complete mobile website: yourname.co.za (yearly domain name registration R 150 and monthly fee of R 150) – you can resell this service to your clients and can charge them a fee to setup their mobi website. More info https://sa24.mobi
Since online marketing is more than just web, mobile, and search, here are 13 Social Media Stats You Need to Know:
Reviews Influence Purchase Decisions
- 90% of consumers say positive online reviews influenced buying decisions
- 86% said buying decisions were influenced by negative online reviews
Dimensional Research “Customer Service and Business Results: A Survey of Customer Service from Mid-Size Companies” April 2013
Social Media Drives Increased Sharing of Customer Service Experiences
- 45% share bad customer service experiences via social media
- 30% share good customer service experiences
- 58% are more likely to share their customer services experience stories now than they were five years ago
Dimensional Research “Customer Service and Business Results: A Survey of Customer Service from Mid-Size Companies” April 2013
How SMBs Feel About Social Media
According to an October 2012 marketing survey by Vertical Response, small business owners definitely think they need to be on social media and are pouring more time and money into it:
- 2/3 use Facebook; ½ use Twitter
- Nearly half spend over 6 hours a week at it
- 1/4 spend 6 to 10 hours
- Many are buckling under the added social media marketing workload:
- 1/3 said they’d like to spend less time on it and say finding good content to share was the biggest time commitment
- Nearly four times the number of small businesses are increasing their social media budget versus those that are decreasing.
How Consumers Feel About Social Media
- 69 percent of consumers are more likely to use a local business if it has information available on a social media site (2010 Local Search Usage Study)
- 81% of consumers who use social media expect businesses to respond on social sites (Local Search Usage Study: Bridging The Caps, From Search to Sales, comScore and TMP Directional Marketing)
What’s the ROI of Social Media?
- Companies with the highest levels of social activity grew their sales on average of 18% per year
- Companies with the least amount of social activity saw their sales decline 6% per year.
Source: https://www.sitepoint.com - Wet Paint/Altimer Group Study, 2009
Let us engineer and implement your Social Media Marketing Strategy today!
News, Tips & Tricks

1. List your Business on reputable Business Directories that allow you to choose your own Meta Tags (the stuff search engines use to index your site correctly). A number of Meta Tags can be added to your website pages with the Title, Description and Keywords being the important ones for effective Internet marketing. Some directories offer free listings or listings in return for a link or a monthly or yearly fee. Why do you need as many of these listings as possible? It’s a very effective way of increasing your search engine position or Google Page Rank and your Internet Marketing Footprint.
[Click here for a suggested list of Business Directories with hyperlinks for easy listing]
2. Use QR Codes in your Marketing Communication Material to make it easy to find your company and product / service offers on the internet. From Wikipedia “QR codes have become common in consumer advertising. Smartphone users can install an app with a QR-code scanner that can read a displayed code and convert it to a URL directing the smartphone’s browser to the website of a company, store, or product associated with that code providing specific information.”
Sign-up now for Equadoor’s Mobi Website Service and get your own QR Code generator.
3. Start Blogging Now! use a Blog system to communicate important information and find new potential customers and enhance existing customer experience of your brand. You can use free blogs as well as custom website blogs systems integrated with your website. Remember that quality content is King! Equadoor offers a complete Blog System Add-on to your existing website or as a complete new website for a once-off installation of R 3000 or click here to use a FREE blog system from Blogger.com
4. Feed your Network with RSS Feeds and by Posting Blog, News and Article info to your Social Media Marketing Networks. Most Blog systems has a build-in RSS feed function indicated by the orange icon. Make sure visitors to your website can click to subscribe to your RSS feed if you have a system.
Use Social Media Marketing Systems to allow website visitors and YOURSELF to Post your content to social networks. Example: Sharing buttons embedded in web page:

5. Use a Subscribe to Newsletter / RSS Feed Landing Page on your website – the latest technique to get interested visitors to subscribe to your content. Make sure to convert visitors to subscribers with a landing page inviting them to subscribe. The fact that they have arrived at your Internet address is prove enough of their interest!
6. Use a Company Facebook Page and update the page regularly – it’s FREE and it works, what more can I say? Allow your target market to easily interact with you via Facebook! You can even create fancy website pages on facebook to further enhance your brand’s image. Click for an example of a Modimolle24 website page on Facebook.com.
7. Check your Marketing Communication Material
- Does your website and mobile website addresses appear on business cards, company brochures, outdoor advertising boards, etc.?
- Are you using e-mail Signatures in your company e-mail communications?
- Is your website linked to your company Facebook page?
- Do you have a “Like us” Facebook button on your webpage?
8. Send out a regular eNewsletters for Top of Mind Awareness! – Subscribers value quality relevant content in the age of information overload. Use a newsletter system to manage your mailing list and to enable you communicate with your subscribers easily and cost effectively. It is important to customize your newsletter with at least your customers Name for better results.
9. Join your local Chamber of Business and get listed on their website with a hyperlink back to your website. The power of social media marketing has proved the importance of your different networks, especially local networks for smaller businesses. This should be the starting point to grow your business and to contribute to the welfare of your local community.
10. Get a Mobi website to make sure you reach the mobile market. 8 million South Africans use their mobile devices daily to access the internet [more stats]. Get your own mobi website from Equadoor for R 2000 once off setup fee and R 150 per month. Click now to order your Mobi site.
11. Run a Targeted Google Adword Campaign – The most cost effective internet marketing campaign available on the planet. It is easy to setup and manage your Google Adword Campaign. By using geographic and other demographic options you are able to select your target market and optimize your budget. Call this free number 0800 166483 (South Africa) to speak to an official Google AdWords expert now. [Click here to get started]
Useful Links & Articles:
© 2013. Author: Rudi Schlieben M.Com (Marketing Management) U.P.
Equadoor Web Design & Marketing Services CC established 1997.
Website: https://www.equadoor.co.za | equadoor.mobi E-mail: rudi@equadoor.co.za