Mobile News
According to Arthur Gills on News24 there is no use whatsoever spending substantial sums creating a website with all the bells and whistles, that doesn’t also include a data-light mobi version.He also states that Africa has an incredibly high mobile penetration - in many places it’s the only form of electronic communication - so mobi makes sense if you want to reach a wider market, and might in fact become a make or break decider for potential customers who are not yet especially brand loyal.
- The South African Internet user base had grown from 6,8-million in 2010 to 8,5-million at the end of 2011 – no less than 25% growth.
- a total of 7,9-million South Africans access the Internet on their cell phones.
- Of these, 2,48-million access it only on their cellphones, and do not have access on the computers. The remaining 6,02-million users access the Internet on computers, laptops, and tablet computers.
- However, 90% of this number – 5,42-million – also access it on their cellphones.
This means that almost 8-million South Africans sometimes or regularly access the Internet on their phones.
Robust growth for online media
- Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008.
- 32% growth in online advertising in 2008, after an equally positive 27% growth in 2007.
- Actual online advertising spend in 2008 was up to R319-million, from R240-million the year before.
- The growth forecast for the following two years was 35 percent a year, indicating online advertising revenues of R565-million in 2010 and R760-million in 2011.
Source: Adapted from https://www.worldwideworx.com
Mobile News, News, Uncategorized
- There will be one mobile device for every person on earth by 2015 (source: Cisco, 2011)
- By 2013 more people will use their mobile phones than PC’s to get online (source: Gartner)
- Web traffic from mobile devices increased 110% in North America over the past year and 148% globally (source: Quantcast)
- Adding a mobile friendly site results in an overall traffic increase of 18% (source: Nielsen)
- According to Google, 95% of smartphone users have searched for mobile information and 61% of users call a business after searching while 59% visit the location.
- 81% of users prefer mobile sites to apps for researching products while 90% prefer purchasing from mobile sites than apps (source: Adobe, 2011)
- Business is lost by denying customers a good mobile experience - If a mobile user gets a bad experience when they visit a website, 61% off them probably won’t go back and 40% go to a competitor site (source: Gomez)
- Almost 8-million South Africans sometimes or regularly access the Internet on their phones.Don’t wait any longer. Not having a mobile site is literally like closing down your business one day out of every week. So said Google back in late 2010 based on an estimate that 15% of all web traffic was mobile originated.
Fast forward to today and that figure could be closer to 30% in some markets. That’s the equivalent of 2 days out of every week. If you’re not present on mobile, your customers will simply end up at your competitors’ mobile website.
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