According to Arthur Gills on News24 there is no use whatsoever spending substantial sums creating a website with all the bells and whistles, that doesn’t also include a data-light mobi version.He also states that Africa has an incredibly high mobile penetration - in many places it’s the only form of electronic communication - so mobi makes sense if you want to reach a wider market, and might in fact become a make or break decider for potential customers who are not yet especially brand loyal.
The South African Internet user base had grown from 6,8-million in 2010 to 8,5-million at the end of 2011 – no less than 25% growth.
a total of 7,9-million South Africans access the Internet on their cell phones.
Of these, 2,48-million access it only on their cellphones, and do not have access on the computers. The remaining 6,02-million users access the Internet on computers, laptops, and tablet computers.
However, 90% of this number – 5,42-million – also access it on their cellphones.
This means that almost 8-million South Africans sometimes or regularly access the Internet on their phones.
Robust growth for online media
Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008.
32% growth in online advertising in 2008, after an equally positive 27% growth in 2007.
Actual online advertising spend in 2008 was up to R319-million, from R240-million the year before.
The growth forecast for the following two years was 35 percent a year, indicating online advertising revenues of R565-million in 2010 and R760-million in 2011.
Source: Adapted from https://www.worldwideworx.com
There will be one mobile device for every person on earth by 2015 (source: Cisco, 2011)
By 2013 more people will use their mobile phones than PC’s to get online (source: Gartner)
Web traffic from mobile devices increased 110% in North America over the past year and 148% globally (source: Quantcast)
Adding a mobile friendly site results in an overall traffic increase of 18% (source: Nielsen)
According to Google, 95% of smartphone users have searched for mobile information and 61% of users call a business after searching while 59% visit the location.
81% of users prefer mobile sites to apps for researching products while 90% prefer purchasing from mobile sites than apps (source: Adobe, 2011)
Business is lost by denying customers a good mobile experience - If a mobile user gets a bad experience when they visit a website, 61% off them probably won’t go back and 40% go to a competitor site (source: Gomez)
Almost 8-million South Africans sometimes or regularly access the Internet on their phones.Don’t wait any longer. Not having a mobile site is literally like closing down your business one day out of every week. So said Google back in late 2010 based on an estimate that 15% of all web traffic was mobile originated.
Fast forward to today and that figure could be closer to 30% in some markets. That’s the equivalent of 2 days out of every week. If you’re not present on mobile, your customers will simply end up at your competitors’ mobile website.
We offer you the opportunity to create and manage your own mobile website easily and go live within 24 hours!
By using our Setup Assistant you are able to choose icons, add pages and setup applications easily and create your own unique look and feel.
Mobile-friendly features make it easy for customers to find what they’re looking for and convert leads into sales.
It works on all phones, including smart-phones and tablet-phones.
The right methodology is vital to realizing your objectives. Whether it’s a plan for bringing your entire organization online or the development of a world class e-commerce site, we start with a proven processes to maximize the talents of our staff and adapt them to effectively interface with the way your company works.
We don’t use a single methodology. Instead, we have proven methodologies that we adapt to each particular assignment to take into account both the nature of the assignment, your clients or customers and the way you work as a company.
We proceed with each project, using the appropriate methodology to deliver each project on time, on budget, and on target. Our designers work hand-in-hand with the development team and the client as crucial decisions are made regarding the site structure, navigation, brand consistency and aesthetics. The Equadoor design team designs sophisticated sites that effortlessly and seamlessly lead the end-user through the interactive experience.
Information Design
Before we begin developing a Web site, our designers carefully examine and architect the navigation of the site and the relationship of the content components.
Interaction Design
Interaction design begins to examine the relationship between the end-user and the site interface. As we develop the interface, we examine ways that we can promote the client’s unique brand or business essence, engage the user and clearly elucidate the content of the site.
Graphic Design
In this graphic / visual design phase, the project takes on form, color and texture. It is in this phase that the project acquires a look and feel, a definitive personality.
Design Technologies
We continually work to incorporate new technologies into our sites in an appropriate and meaningful way. When we propose the incorporation of an emerging technology, we weigh the potential benefits such as increased interactivity and brand experience with the realities of limited bandwidth.
